So you're the editor of the Huffington Post, and you realize that there hasn't been enough ammunition lately for the Israel haters that make up a large percentage of your readership. Sure you were able to get something going with a story about 300 settlements:
it's only produced 850 comments at this point, and you need at least a thousand. What to do, what to do?
Ah! Of course! Just publish the exactly same article again with minor differences!