Thursday, January 3, 2013

News the HP Doesn't Cover: Apple to Buy Waze

In the wake of Apple Maps being absolutely terrible, it appears Apple is turning to Israeli company Waze to try to fix them, but is yet to be confirmed:
Critics said that Apple lost its way in September when it replaced the ever-accurate Google Maps with its own built-in application on iOS, the operating system for iPhone and iPad. But a report on Wednesday claims that the tech giant may use an Israeli company to get back on track.

According to the Israeli technology website News- Geek, Apple offered almost a half-billion dollars for Waze Mobile, maker of the popular crowd-sourcing maps and traffic application. The price may well be worth it for the tech giant to undo its ignominy, and put its own software, well, back on the map.

Founded in 2009 by Noam Barden, Waze has raised more than $67 million in capital, according to Globes, and has more than 20 million subscribers active in 45 countries.

Because Waze uses clever crowd-sourcing technology, it has amassed precise data. Drivers use the application to find traffic conditions and directions, and simultaneously send up-to-the-minute data back to the company’s servers.

The app also allows its users to edit maps and thereby provide fine-tuned detail.
 If you have an Apple device, you might get Waze in the next operating system.

1 comment:

  1. Broadcast this loud and clear. Apple must be boycotted.


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