"Hummus is "moving up" in the United States, along with the leading manufacturer of the chickpea spread, Sabra Dipping Co., a joint venture of Pepsico and Israel's Strauss Group, the Wall Street Journal says.
A report titled "Hummus is conquering America," defines the popular Middle Eastern food as a chickpea dip which is low in fat and high in protein, and is earning a growing following among Americans seeking more-healthful snacks.
According to the WSJ, market-research firm Information Resources Inc. reported that sales of "refrigerated flavored spreads" – a segment dominated by hummus – totaled $530 million at US food retailers in 2012, up 11% from a year earlier and a 25% jump over 2010.
Sabra's hummus sales were estimated at about $315 million last year, and the company wants to cultivate a commercial crop in Virginia to reduce its dependence on the legume's main US growing region – the Pacific Northwest – and to identify new chickpea varieties for its dips and spreads. "
Thursday, May 2, 2013
Nice business news coming out of Israel today: