Monday, November 25, 2013

News the HP Doesn't Cover: Apple Confirms Primesense Purchase

Apple confirmed late Sunday that it was buying Israeli tech firm PrimeSense for $350 million. The announcement ended weeks of rumors and speculation over the deal.
Last July, it was reported that PrimeSense and Apple were in intense negotiations over a possible Apple acquisition.PrimeSense developed the Kinect 3D system for Microsoft. Since then, it has developed 3D sensors for consumer electronics, cars, game devices, digital signage, medical devices, and more. The company’s sensors are installed in over 20 million devices.Apple, according to industry insiders, has been working on three-dimensional technology for some time now; last year, it took out patents on a method of presenting 3D content on devices without the need for glasses. If Apple wants to add 3D to its iPhones and iPads, it would need not only a 3D sensor, but also technology to enable the device to understand and apply gestures properly – a major programming task.PrimeSense has already overcome many of the programming issues that Apple would face. The company’s technology uses depth-sensing to enable devices to identify movements and gestures, enabling the device to differentiate between specific gestures that trigger specific events — such as an arm sweep to change channels on a TV, a hand movement to change the volume, etc.

1 comment:

  1. Yet another fine example of the BDS movements success!


    I guess we can now add Apple to the list, along with Hummus….
    as BDS fails.
    I'm still waiting for the haters on HP to announce their BDS against Egypt,
    for contributing to the cause of street sewage. Though I won't be holding my breath.


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