Monday, January 13, 2014

News the HP Doesn't Cover: Scarlett Johansson for Soda Stream

This has been news for the past few days, but the Huffington Post still hasn't covered it, so we will:
Golden Globe nominee Scarlett Johansson is set to star in a commercial for SodaStream, 
the Israeli maker of do-it-yourself carbonated drink machines, during the upcoming Super 
The Jewish actress will explain to 100 million television viewers how to use the soda machines to fizz up their flavored drinks, The New York Times reported on Sunday.The ad, which is to be screened during the fourth quarter of the top American football event on February 4, will also launch a worldwide advertising campaign featuring Johansson and carrying the sales pitch “better bubbles, made by you and Scarlett.”SodaStream Chief Executive Daniel Birnbaum explained that the theme of the commercial is to “demonstrate how easy it is, how sexy it is, to make your own soda. It’s more of a love story between a brand with a purpose and a passionate user.”According to Birnbaum, Johansson’s suitability lies, among other things, in that she has been using SodaStream for several years and has even gifted machines to some of her friends.The formal announcement of the advertising deal between SodaStream and Johansson is to take place on Friday, the report said.

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