Tuesday, February 4, 2014

Why The Sodastream Controversy Is a Good Thing

[By Lilac Sigan on Huffington Post.]

Scarlett Johansson's decision to stick with SodaStream and leave Oxfam has become a bubbly controversy, and that's good news. It's good news because Johansson proved mainly one thing: she thinks for herself, and doesn't allow anyone to do her thinking for her. She's a supporter of a free Palestinian state, but that doesn't mean she automatically agrees with any movement that calls itself pro-Palestinian, because some of them have become so engrossed in "the cause," that they've ceased to see the facts or the implications of what they propose.

1. The SodaStream factory is located in Ma'ale Adumim near Jerusalem, a town that will most probably remain a part of Israel once there is a two-state solution. In the accords being negotiated these days, the territory is to remain Israeli, while the Palestinian Authority will be compensated with another piece of land close by, equal in size. In a peaceful scenario of two states, this plant will continue to enable manyPalestinian families to make a good living for themselves.
2. The SodaStream factory has equality and human rights written all over it. It employs Jews, Arabs, Israelis and Palestinians -- all with equal pay and benefits. It believes in building bridges, in working together in peace, and in creating a mutual brand. Five-hundred Palestinians would immediately lose their jobs and wouldn't be able to feed their families if this factory were to be moved or closed. Why anyone who is truly pro-Palestinian would want to boycott this plant, is unclear.
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